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The Executive Director's Cut: Spring 2012
Each year spring brings new beginnings and the start of ACC’s craft show season. This year our shows are blooming with new energy, programs, and artists! Hopefully you have seen our new marketing efforts for the shows, which highlight our new graphics and specialty categories to help connect people with work that interests them. From these highly visible changes to the less-seen areas of show operations, we have reinvigorated one of our most venerable programs.
The ACC team has been working for the past year identifying opportunities to improve our craft shows including our marketing, education programs at the shows, and ways to bring that experience to members that were not able to attend the shows. We listened to artists and show patrons and researched other shows to determine the changes needed to improve the experience at our shows. We received a great response to our changes at our first shows of the year, Baltimore in February and Atlanta in March. Our new show floor layouts, directories, and education programs all helped create a show experience that began to broaden the base of attendees and grow the audience for craft.
Our education programs highlighted award winning artists, authors, and programs to increase the audience’s understanding of craft media and the inspiration of the artists. If you were not able to attend our education programs at the shows, we invite you to watch them in video form on our new ACC website. We recorded many of our programs and events so we could share them with those of you who were not able to attend the Baltimore and Atlanta shows. I hope that you are able to join us a future show in St. Paul or San Francisco and experience the new energy firsthand.
We launched our new website in early February, and the response has been spectacular. We have seen a dramatic increase in usage and exploration of the site. Our initial changes have brought together our magazine and organizational websites to help drive content that is important for our members and the craft community. We are developing new content for the site and have made videos available to bring education programming directly to you. We will continue to make improvements to the site in the future.
As always, I am interested in your thoughts and comments about ACC and how we can provide more value to the craft community. Please drop me a line to share your ideas.
Thank you for your continued support of the Council and your interest in American craft!