Craft Lab Workshop Series
Illuminating the business of making.
This free virtual workshop series is designed for artists and makers interested in honing the craft of business. Available to ACC members, Craft Lab is an opportunity to learn directly from experts through presentations, discussions, and activities that illuminate the most important elements of a craft business.
From the Artist’s Perspective: Engaging Your Audience with Meaning
Facilitated by Sarah Hussaini
This workshop occurred Tuesday, July 8, 2025.
This workshop will explore the psychology behind social media and the power of storytelling to grow an engaged audience. We’ll discuss setting goals and boundaries for your digital presence, while analyzing sources of inspiration and learning to create authentically from them.
A recording of this workshop is available at the bottom of this page for members to watch any time. You will be prompted to join or log in if you’re not already signed in.
About the instructor
Sarah Hussaini
Sarah Hussaini is a former architect with a masters degree from Columbia University, she spent five years working as an architect before returning to ceramics. Combining her technical architectural background with the handmade nature of ceramics, Sarah creates intricate and meticulously patterned pieces that occupy a space between handmade and digitally designed.
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We believe that making creates a meaningful world, and we hope you do, too. ACC members have unlimited access to all Craft Lab recordings and can register to watch live Craft Labs as they happen. Log in to see more.