Craft Lab Workshop Series
Illuminating the business of making.
This free virtual workshop series is designed for artists and makers interested in honing the craft of business. Available to ACC members, Craft Lab is an opportunity to learn directly from experts through presentations, discussions, and activities that illuminate the most important elements of a craft business.
Event Details
PR for Artists: How to Pitch Your Story to the Media
Facilitated by Sara Hussey (with Karen Olson and Dave Schimke from American Craft)
Tuesday, February 11, 2025
6–8 p.m. ET / 5–7 p.m. CT / 4–6 p.m. MT / 3–5 p.m. PT
PR expert Sara Hussey, joined by Editor in Chief and Senior Editor of American Craft magazine, Karen Olson and Dave Schimke, will walk attendees through a step-by-step guide to public relations for small craft businesses. The workshop will include an intro to Public Relations, its benefit to your business, how to find the right media to contact, how to craft a media pitch as well as discuss influencer collaboration strategies. Participants will walk away with a deep understanding of the power of PR and a step-by-step process for crafting and delivering a pitch to the media.
Register for this workshop below. You will be prompted to log in or become a member if not signed in.
About the instructor
Sara Hussey
A marketing graduate from the University of North Texas, Sara Hussey’s first taste of public relations was at an unpaid internship at a full-service marketing firm in Fort Worth, Texas. One of her first assignments on the job was to write a press release about a new client: a Texas corn seed company. Not knowing a thing about press releases or corn seed, Sara dove in headfirst. It didn’t take long before Sara was hooked on PR….not so much on corn seed.
Sara eventually brought her skills and desire to support local brands to her hometown of Austin, where she had the opportunity to work with a budding fashion designer. It was there that Sara saw the need and opportunity to help local brands build their voice and connect with the right media. And so in 2013, Sara Hussey Public Relations was born. With a passion to support and grow local businesses, Sara works with brands she believes in and takes great pride in helping them thrive.
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