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Contracts, Agreements, and Licensing for Artists

Craft Lab workshop

About this workshop

Facilitated by Sara Hussey
(with Karen Olson and Dave Schimke from American Craft)

This event occurred Tuesday, February 11, 2025.

PR expert Sara Hussey, joined by Editor in Chief and Senior Editor of American Craft magazine, Karen Olson and Dave Schimke, will walk attendees through a step-by-step guide to public relations for small craft businesses. The workshop will include an intro to Public Relations, its benefit to your business, how to find the right media to contact, how to craft a media pitch as well as discuss influencer collaboration strategies. Participants will walk away with a deep understanding of the power of PR and a step-by-step process for crafting and delivering a pitch to the media.

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This video is available to ACC members.