Profitable American Made Branding: Turning Craftsmanship into Sustainable Growth
Craft Lab workshop
About this workshop
Facilitated by Erin Pelicano Cauble
This workshop occurred on March 11, 2026.
American-made work carries meaning but turning that meaning into sustainable profit takes strategy. In this 90-minute workshop, Erin Pelicano Cauble of The Venture Project shares a practical framework to help makers clearly communicate value, strengthen brand trust, and build pricing confidence so craftsmanship becomes a true business advantage.
A recording of this workshop will soon be available at the bottom of the page for members to view. You will be prompted to log in or become a member if you’re not already signed in.
About the facilitator.
Erin Pelicano Cauble
Erin Pelicano Cauble is the founder of The Venture Project and a small business resilience and branding strategist. An engineer turned entrepreneur, Erin built her American-made jewelry brand into a nationally recognized business before shifting her focus to helping independent makers and creative founders build profitable, resilient brands.
She works with entrepreneurs, incubators, and industry organizations to strengthen brand trust, pricing confidence, and long-term sustainability for American-made businesses.
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This video is available to ACC members.