School-to-Market
Bridge the gap between craft-centered curricula and ACC’s nationally renowned fair.
What is School-to-Market?
The American Craft Council’s School-to-Market program is designed to help bridge the gap between craft-centered curricula and ACC’s nationally renowned fairs and craft audiences. School-to-Market encourages craft and folk schools, colleges and universities, trade schools, and other organizations to partner with ACC to allow early-career artists to participate in professional craft fairs early in their development.
Guided by faculty or senior staff, the participants develop the skills needed to interact with the public in a sales environment without the expense and experience that are required of established artists. Alongside their peers, participating early-career artists develop their work, plan the visual presentation, create the booth, and actively sell their work.
Why should organizations participate?
ACC’s School-to-Market program is intended to complement an organization’s existing support for early-career artists through educational initiatives and programs. Organizations with established internships, mentorships, professional development programming, and other offerings for early-career craftspeople will find that School-to-Market is an incredible opportunity to synthesize learnings into a real-world learning experience.
For many participants, the School-to-Market program represents the first experience of selling their work. Many organizations that participate in School-to-Market have a vested interest in creating opportunities for artists to learn to sell their work, whether in the organization’s own gallery or more broadly, creating pathways to resilient careers in craft.
Examples of Past & Current School-to-Market Program Partners
- California College of the Arts
- Haywood Community College
- Hood College
- Mendocino Art Center
- Peters Valley School of Craft
- Pocosin Arts School for Fine Craft
- Rochester Institute of Technology
- Savannah College of Art and Design
- Tennessee Tech University, School of Art, Craft, and Design
- University of Georgia
- University of Wisconsin-River Falls
- University of Wisconsin-Stout
- Virginia Commonwealth University, Department of Craft/Material Studies
Key dates.
Information Session: June 3, 2026
Application Deadline: June 25, 2026
Acceptance Notification: July 2, 2026
Confirmation Form Filled out/Partners Confirmed: August 28, 2026
Move-In Dates: February 17–18, 2027
Event: February 19–21, 2027
How it works.
ACC provides:
- Free space rental available in a variety of booth sizes, including up to a 20-foot-wide by 10-foot-deep booth, valued at $2,700 – $3,100.
- Free and discounted guest passes
- Guidance and support for partner organizations and participating artists in the form of monthly meetings, access to professional development resources, and one-on-one support as needed.
- ACC facilitates introductions and ongoing connections between School-to-Market participants before the event
- Logistics support from ACC staff Discounts on hotel rooms through ACC’s hotel block
- Photographic documentation of the event
- Inclusion in the printed fair guide, mention on ACC’s website, and digital promotional kit
- On-site fair signage
- Ability to unload and load vehicles (in a union-contracted convention center)
- Access to ACC’s Peer Support Program
- Booth sitting services
- Wi-Fi (limited to checking emails and completing sales transactions)
- Exhibitor and assistant badges
- Stock storage
- 24-hour security
- Invitation to the Artist’s Reception and Awards Ceremony
Partner school provides:
- Shipping and transportation to the fair site of work, booth, and related materials
- Facilitation of all sales, including associated taxes and fees, as appropriate
- Cost of any necessary pipe and drape
- Cost of electricity
- Promotion of the fair to the organization’s constituency
- Participating student and faculty travel, lodging, and food
- Booth design, product display, and booth construction
- Selection, management, and preparation of participating students and their work
- Advanced training of participating students in point-of-sale logistics
- Providing ACC with all requested materials (including participating student list, work images, etc.)
- 5 hours of volunteering. Volunteer tasks include booth sitting, checking in on artist booths, tote printing assistance, etc.
Organizational eligibility.
School-to-Market partners must work in the craft field and be able to participate at an ACC fair. Interested organizations, artists, or businesses must complete the application below.
School to Market partners must:
- Be a current craft or folk education program or school
- Programs and schools could include, but are not limited to: 2 or 4 year college or university programs; folk or craft schools; art center programs; etc.
- Have identified a primary faculty or staff advisor as an ACC contact
- Complete the application.
- The work sold within the School-to-Market program must fall within the eligibility parameters of work accepted into American Craft Made Baltimore.
- The organization and all student exhibitors must be present for the duration of the fair. Exhibitors’ employees or sales representatives may not substitute for the exhibitor.
- All exhibitors must have a valid state sales tax permit from each state in which they are participating. Exhibitors are responsible for collecting and reporting sales tax where applicable.
Criteria for consideration:
- Complete the School to Market Application
- Primary contact is responsive to ACC communications and requirements
- Provide clear reasons and intentions behind the desire to participate
- How does this opportunity fit into the overall curriculum or program?
- How will this benefit participating artists and the school/program?
- Prepared to commit resources and time to make sure their presence is meaningful to both their students/artists and to the overall fair (American Craft Made Baltimore)
If you have any follow-up questions please email [email protected].
Eligibility
The work sold within the School-to-Market program must fall within the eligibility parameters of work accepted into American Craft Made Baltimore.
- Handmade craft that reflects excellence and the unique vision of its maker or community. ACC does not accept commercially manufactured work, paintings, or photographs.
- Accessories
- An accessory is an item that is added to an outfit to complement it, express personality, and complete a look, rather than being a primary piece of clothing. Handmade items, such as scarves, bags, purses, belts, ties/bow ties, gloves, hats, and pocket squares, are suitable for this medium.
- Jackets and coats are accepted in the Fibers + Textiles Wearable category.
- Accessories do not include jewelry, which is its own medium.
- Basketry
- Brooms (New!)
- Ceramics
- Fiber + Textiles: Non-wearable
- Non-wearable fiber-based creations, which include, but are not limited to, tapestries, wall hangings, upholstery, rugs, banners, and sculptures created using various techniques such as weaving, knitting, hand-dying, and embroidery.
- Fiber + Textiles: Wearable (updated medium name!)
- Wearable clothing items such as jackets, coats, blazers, vests, sweaters, pants, skirts, dresses, and tops. This medium excludes accessories such as scarves, gloves, hats, and bags (these fall under accessories). If you make both clothing and accessories, you will need to submit separate applications for each.
- Furniture
- Glass
- Jewelry – Enamel
- Jewelry – Metal
- Jewelry – Non-Metal
- Lighting
- Metal
- Sculptural or decorative work made from metal. No jewelry will be accepted in this category.
- Mixed Media
- The combination of two or more eligible materials, as outlined in the approved mediums list, within a single piece. For example, a sculptural object made from wood and glass.
- Pieces made from found objects must result in a distinctive final product.
- The American Craft Council does not accept materials and processes related to painting, drawing, or photography. This includes encaustic painting techniques, collage, and other processes related to painting and drawing.
We accept forms of printmaking – please see the medium definition below.
- Paper
- Original works that use paper as the primary medium, including the traditional technique of book arts.
- This does not include book authors or published books.
- Printmaking
- Original printed works in which the artist hand-manipulates prepared plates or blocks to create images or designs. It can be printed on a variety of materials, including, but not limited to, paper, fabric, wood, and metal. Prints must be signed and numbered as a limited edition. Screen printing is accepted. Printmakers are required to disclose their printing process.
- The ACC does not accept embellished commercially-made objects like t-shirts, note cards, etc. Photography, digital printing, and other methods that primarily rely on technology are not accepted.
- Wood
- Original works, whether functional or sculptural, that are primarily crafted from wood and do not include furniture, which is its own medium.
ACC does not accept:
- Craft kits as a product type
- 2D work such as paintings, photographs, or graphics (including etchings and web- or sheet-fed offset printed matter).
ACC does accept printmaking. - Manufactured work (work made by a machine rather than the human hand)
- Embellished commercially-made objects (e.g., T-shirts, note cards, etc.)
- Works assembled from commercially available kits
- Work that is not produced by the applicant or under the direct supervision of the applicant.
- Consumables such as candles, apothecary, or food products.
- Work that incorporates unsustainable and/or endangered species or materials.