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Connective Roots

Drawing on folklore and patterns from her cultural heritage, Madison Holler creates intricate beaded jewelry and sumptuous collaborative designs.

By Laine Bergeson
February 10, 2025

Artist Madison Holler wrapped in wool throw.
Photo by Rubinski Visual

Madison Holler wrapped in her Gidinawendimin wool throw, 2024, created in collaboration with Faribault Mills, 48 x 68 in.

Working out of her studio in central Minnesota, Madison Holler thinks of her work—making one-of-a-kind wearable pieces for Rubinski Works, her bead art and jewelry company—as bridging the gap between traditional craft and modern jewelry-making practices. It’s also about telling the stories of her ancestors and the world around her. All of Holler’s work draws on her Dutch, Scandinavian, and Anishinaabe heritage with an emphasis on folklore and the beauty of the natural world.

Holler’s technical expertise lies in working with glass and metal seed beads on waxed thread and shaping precious metals to create components for her earrings, pendants, and necklaces. Using her graphic design skills, she collaborates with businesses and other craftspeople, giving her the opportunity to explore artistic practices without the time-intensive task of learning new mediums. “I love collaborating with people who have skill sets and assets I don’t,” says Holler. “I have friends who make sustainably produced garments. Working with them means I can explore sewing and natural fiber dyeing but skip over the work of building a garment company from the ground up.”

Today potential collaborators reach out to her as often as she reaches out to them. After an attention-getting turn at the Walker Art Center’s Jewelry & Accessory Makers Mart in 2017, she’s worked steadily with collaborators large and small. Among those projects: creating a nature-inspired design for a Minnesota Public Radio tote bag and a graphic design for an Algonquin Motors sweatshirt that draws inspiration from her father’s love of motorcycles and the motorcycle trips they took along the Mississippi when she was a child. “It was truly an honor to work with her,” says Christine Luckasavitch, co-founder of Algonquin Motors. “Madison is someone who brings so much beauty to the world, not only through her designs but through simply existing. She is truly one of the loveliest humans I have the privilege of knowing.”

Beadwork art pieces by Rubinski Works
Photos by Rubinski Visual

Rubinski Works’ jewelry, earrings, and wall hangings are made of metal (fine silver or gold filled), glass and metal seed beads, and beeswax nylon thread.

  • Wool throw
    Photo by Rubinski Visual

    Four Directions wool throw, 2024, a collaboration with Faribault Mills.

  • Model wearing alpaca beanie with embroidery and beadwork.
    Photo by Rubinski Visual

    Model wearing alpaca beanie with artist’s wool threaded embroidery and glass seed beads, 2023.

  • Model wearing beaded pin
    Photo by Rubinski Visual

    Holler’s quilt-block-inspired sawtooth star pin, 2021, 2.5 x 2.5 in.

Manitobah Mukluks tapped Holler to design a pair of mukluks in 2022 as part of their annual artist series. It was shortly after her father’s passing, and her design showcases some of her and her father’s cherished Anishinaabe ancestors of the land, such as the loon and its first call in spring, juicy summer blueberries, and the pine marten who dances in winter. She arranged representations of these beloved relatives on the mukluks in a style similar to that used by the Dutch floral masters, who painted flowers that bloomed seasons apart and would likely never appear together in the same floral arrangement. She also recently created two flora and fauna blanket designs for Faribault Mill, a 157-year-old woolen mill in Faribault, Minnesota, as part of its artist series. Next up? “My friend is doing some drawings that I will embroider and bead,” says Holler, who plans to continue creating with others. “I’m an incredible extrovert. For the first five, maybe six years of running my business, I only did in-person craft fairs, so I met a lot of artists and friends, and a life goal of mine is just to connect, connect, connect, connect.”

 

Laine Bergeson is a writer and editor who lives in Minneapolis.

Beaded mukluks
Photo by Rubinski Visual

These leather Holler Gatherer boots were the result of Holler's 2023 partnership with Manitobah Mukluks.

Visit Madison Holler online.

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