Skip to main content
News

Etsy and the Center for Craft Team Up for New Grantmaking Initiative

Over the next three years, the Craft Catalyst Initiative will invest $10 million into five craft-centric locales across the US.

By Jon Spayde
July 16, 2026

Photo courtesy of IAIA Museum of Contemporary Native Arts

Vibrant poles line the entrance to the Institute of American Indian Arts Museum of Contemporary Native Arts in Santa Fe. Etsy and the Center for Craft's Craft Catalyst Initiative will support the IAIA's Studio Arts Program.

This week, online retailer Etsy and the Center for Craft (CfC) announced the launch of a new partnership, the Craft Catalyst Initiative. 

Etsy will invest $10 million over three years for grants to craft-oriented nonprofits in five US regions the partners have dubbed “craft hubs.” The Center for Craft will administer the grants.

The plan was partially the product of a disaster.

When Hurricane Helene hit Asheville, North Carolina, in 2024, the Center for Craft—long a grantmaker for artists, scholars, and museums—found a new way to further its hometown’s economic and artistic recovery. “It was Helene that pointed us in the direction of investing in smaller-scale organizations that are critical infrastructure to craft,” says Stephanie Moore, the CfC’s executive director.

Flooded studio leaks water onto the street.
Photo by Daniel Garver

Ceramist Daniel Garver’s studio in Spruce Pine, North Carolina, was flooded by Hurricane Helene just three months after it was purchased. The Craft Catalyst Initiative was developed after Etsy saw how the Center for Craft responded to flooding in Western North Carolina following the storm.

Etsy, which has an active program of help for individual artists and supported the North Carolina recovery efforts, noted the CfC’s new focus, and partnership talks began. “When the different arts communities came together, that’s where the magic was happening in recovery,” says Chelsea Mozen, Etsy’s Senior Director of Sustainability and Impact. “Then came the idea that if you can support those community organizations, you can go even further.”

The first five craft hubs, selected after Etsy-backed research, are Asheville and western North Carolina, the San Francisco Bay Area in Northern California, Berea and eastern Kentucky, greater Philadelphia, and Santa Fe and northern New Mexico. Mozen calls these regions “areas where craft is an integral part of the community. Our idea is that if we can support those hubs for craft, they’ll have reverberations across the nation.”

Within the regions, recipients are, in Moore’s words, “the organizations that allow artists to be educated and find mentors, that provide encouragement, working space, exhibitions.” These typically under-resourced nonprofits include higher-education institutions, regional craft centers and schools, makerspaces, and other entities. In this first round, each nonprofit will receive an unrestricted grant of $100,000. “We’ll also be working with grantees over the next year in a cohort model so that they can learn from one another, share examples and experience and ideas,” says Moore.

Photo by Justin Skeens and Sean Hall, courtesy of Berea College Student Craft

Woodworker Beth Ireland with Berea College Student Craft Director of Woodcraft Rob Speice at Berea's woodshop in Kentucky. The Craft Catalyst Initiative will also fund Berea College Student Craft.

Jon Spayde is a writer and editor in Saint Paul, Minnesota. A former contributing editor to American Craft, he writes on art, psychology, education, and personal growth for a number of regional and national publications.

Learn more about the Craft Catalyst Initiative online.

Website

Before you go!

We believe that making creates a meaningful world, and we hope you do, too. Deeply researched and impactful journalism on the craft community is in short supply. At the same time, being featured in craft-centered media and articles can have a major effect on a maker’s or artist’s livelihood, particularly those who are just starting in their career. You can help support our mission and the work of makers around the country by becoming a member or by making a gift today.

Thank you!
American Craft Council