This week, online retailer Etsy and the Center for Craft (CfC) announced the launch of a new partnership, the Craft Catalyst Initiative.
Etsy will invest $10 million over three years for grants to craft-oriented nonprofits in five US regions the partners have dubbed “craft hubs.” The Center for Craft will administer the grants.
The plan was partially the product of a disaster.
When Hurricane Helene hit Asheville, North Carolina, in 2024, the Center for Craft—long a grantmaker for artists, scholars, and museums—found a new way to further its hometown’s economic and artistic recovery. “It was Helene that pointed us in the direction of investing in smaller-scale organizations that are critical infrastructure to craft,” says Stephanie Moore, the CfC’s executive director.
Ceramist Daniel Garver’s studio in Spruce Pine, North Carolina, was flooded by Hurricane Helene just three months after it was purchased. The Craft Catalyst Initiative was developed after Etsy saw how the Center for Craft responded to flooding in Western North Carolina following the storm.