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The Queue: Nosheen Iqbal

Nosheen Iqbal foregrounds Pakistani and Islamic art in her entrancing embroidery-on-wood compositions. In The Queue, the Dallas-based artist and designer chats about CraftTexas 2025, developing clients in the corporate and hospitality worlds, and two contemporary events pushing Islamic and South Asian art forward.

Interview by Shivaun Watchorn
September 10, 2025

Photo by Nosheen Iqbal

Nosheen Iqbal in front of Tactility, a bamboo diptych with hand embroidery.

Nosheen Iqbal’s art stretches embroidery to the limit.

Using beads and thread, the Dallas-based artist and designer stitches intricate, three-dimensional geometric designs drawn from Islamic and South Asian art onto custom-made wood panels. Trained as a designer, she worked for Fossil designing watches for a decade. Her connections in the world of design have opened up opportunities in the corporate and hospitality field, where she has made work for the likes of JW Marriott and Hermès. Iqbal’s work—especially its muted color palette—draws inspiration from her Pakistani heritage with eyes toward the now. “Craft, for me, is both preservation and dialogue that’s a bridge between past and present, East and West, and a way to preserve generational connection,” she says. Iqbal’s work appears in CraftTexas 2025, the 12th iteration of Houston Center for Contemporary Craft’s juried exhibition of Lone Star State craft artists, which runs through January 31, 2026. Read more about the show in Craft Happenings in the Fall 2025 issue of American Craft.

How do you describe your work or practice in 50 words or less?

My practice centers on embroidering through wood that integrates beadwork, layering patterns, and dimensional botanicals. Inspired by Pakistani textiles, Islamic geometry, and architectural relief and fresco work, I reinterpret tradition in contemporary forms.

Photo courtesy of the artist

A detail shot of Iqbal's installation Botanical Allegory, 2025, Baltic birchwood, cotton fiber, semiprecious beads, hand embroidery.

How do you balance your practice between personal work and work for commercial and corporate spaces? 

For me, it’s less about dividing the two and more about letting them feed each other. My personal work is rooted in embroidery through wood and the preservation of cultural memory. When I step into commercial or corporate projects, I scale those same ideas into larger, more public contexts. My background as a design professional helps a lot in that I understand spatial design, materiality, and how to collaborate with clients. That way, I can translate the intimacy of craft into works that live in shared spaces while still keeping my artistic voice intact.

How did you go about developing an audience for hospitality commissions? What would you tell other craft artists who are interested in doing this kind of work?

Honestly, I sort of stumbled into the hospitality world—my first opportunities were with Hermès and Virgin Voyages, and those came organically. What I learned quickly is that hospitality work requires you to think beyond the artwork itself. It’s about how art interacts with other elements in a space—the architecture, the lighting, the textures—and how it contributes to the overall experience. At its core, it’s human-centric design. Color, material, and form can all elicit an emotional response, and that’s what hospitality spaces thrive on. For other craft artists, I’d say: Stay open to collaboration, think about how your work lives in dialogue with its environment, and never lose sight of the emotional resonance your craft can create.

Photo courtesy of the artist

Botanical Allegory 2, 2024, Baltic birchwood, cotton fiber, coral beads, hand embroidery, 20 x 3.5 ft., installed at Starbucks in University Park, Dallas.

  • Photo courtesy of the artist

    Works from Botanical Allegory, 2025, Baltic birchwood, cotton fiber, semiprecious beads, hand embroidery.

  • Photo courtesy of the artist

    A shot of the making of Convergences 2024, Baltic birchwood, cotton fiber, hand embroidery, 6 x 2 x 2 ft., commissioned by Connect Community for Fabric Forge, Houston.

You’ve previously worked as a watch designer. What have you carried from that work into your current artistic practice?

That experience gave me an incredible sensitivity to detail and material. When you’re designing watches or jewelry, you’re constantly thinking about scale, precision, and materiality. I’ve carried that same meticulousness into my embroidery through wood: Every stitch, bead, and surface choice matters. My work in home goods and trend research also taught me how objects live in relation to people and environments, which directly informs how I approach larger installations and commissions. I think of my practice as balancing intimacy and scale, with the handcrafted detail rooted in jewelry design expanded into spaces people can inhabit.

Your work encompasses a few distinct techniques, such as beading and cutwork in wood. What are your go-to tools for creating your work?

I use varying sizes of needles, both for embroidery floss and for beading, alongside a laser cutter and a hand drill when the work calls for it. Basic woodworking tools are also essential for finishing the wood panels. And then there’s Adobe Illustrator, which is probably my most crucial tool—I map out all the geometric patterns for the laser cutting there. I love that my practice lives in this balance between analog and digital; it feels very relevant to the way we create today.

Photo courtesy of the artist

Gibran, 2025, Baltic birchwood, cotton fiber, semiprecious beads, hand embroidery, 36 x 48 x 2 in.

“Never lose sight of the emotional resonance your craft can create.”

— Nosheen Iqbal

If you could own the work of any craft artists for your home or studio, whose work would you want and why?

I would love to live with the works of Olga de Amaral because her layered works feel like living in architecture by both grounding and elevating a space. [I would choose] Anni Albers for her innovation in weaving and as a reminder that design and craft are inseparable and that discipline and beauty are bound together. Igshaan Adams’s work is deeply spiritual and embodies identity. It holds tension and grace at the same time and reminds me of resilience through material. Sheila Hicks’s work is a reminder of joy, curiosity and boldness of color as a living force. Lastly, Jordan Nassar’s Palestinian embroideries are an echo of how tradition can be preserved and reinterpreted.

What are you looking forward to at this year’s CraftTexas exhibition?

I am excited to experience craft rooted in local creativity and diversity that has been curated with a global lens. The show provides an opportunity to consider themes of caregiving, innovative textile approaches, and landscape exploration.

 

Photo by Gaurii Kumaar

Iqbal poses in front of Botanical Allegory, 2025, Baltic birchwood, cotton fiber, semiprecious beads, hand embroidery, 120 x 40 in., at Galleri Urbane in Dallas.

Which craft artists, exhibitions, or projects do you think the world should know about, and why?

Exhibitions like the Lahore Biennale and the Islamic Arts Biennale are vital today because they re-center narratives often overshadowed by Western art histories. They highlight how Islamic and South Asian traditions of geometry, calligraphy, and craft are not relics but living practices continually reinterpreted by contemporary artists. At a time of global crises, these platforms address themes of migration, ecology, spirituality, and belonging from culturally grounded perspectives. They also foster cross-cultural dialogue, inviting audiences to see heritage as both rooted and evolving. Above all, they affirm representation, offering diasporic and local communities visibility within the global art conversation.

Photo courtesy of the artist

Three works from Botanical Allegory, 2025, Baltic birchwood, cotton fiber, semiprecious beads, hand embroidery.

Shivaun Watchorn is associate editor of American Craft.

See more of Nosheen Iqbal's work online.

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This article was made possible with support from the Windgate Foundation.

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