To fully appreciate the depth and charm that is Eau Claire, Wisconsin, located just 90 miles east of Minneapolis, it helps to have a sense of history.
In the ’70s and ’80s, the erstwhile timber town of 45,000 had a town-and-gown temperament, with two of its largest employers being the University of Wisconsin–Eau Claire (UWEC) and the Uniroyal plant, which manufactured tires for 75 years.
Folks across Western Wisconsin would visit the then-thriving, walkable downtown—located at the picturesque confluence of the Eau Claire and Chippewa rivers—to shop at Sears or JCPenney or one of the dozens of other archetypal Midwestern main street businesses of the era, including a bakery, two single-screen movie houses, and a couple of two-chair barbershops.
When Uniroyal shuttered in 1992, the area’s economy took a generational hit. Thirteen-hundred union members lost their jobs, the standard of living dropped, and capital investment blew away.
The industrial complex that once housed Uniroyal is now known as Banbury Place. The 1.9-million-square-foot multipurpose center hosts a diverse mix of business offices, nonprofit organizations, apartments, and studio spaces for over 90 artists.