Skip to main content

Craft Lab Workshop Series

Illuminating the business of making.

This free virtual workshop series is designed for artists and makers interested in honing the craft of business. Available to ACC members, Craft Lab is an opportunity to learn directly from experts through presentations, discussions, and activities that illuminate the most important elements of a craft business.

Inside Scoop: Preparing a Successful Event Application

Facilitated by Alaina Clarke, Karen Delhey, Katie Johnson, and Cindy Liebel

This workshop occurred Tuesday, August 19, 2025.

Finding event opportunities and nailing your application can be overwhelming. Join our own American Craft Council staff, Director of Programs and Events Katie Johnson and Events Manager Alaina Clarke, Executive Director of the Guild of Artists & Artisans, Karen Delhey, along with jeweler and long-time show artist Cindy Liebel for guidance as they share their insights and perspectives on preparing a successful event application. From initial event research to assembling the elements of an application, including the importance of product photography and a well-written business or artist statement, you will walk away with knowledge, tips, and tricks from those with a wealth of experience from both the show floor and behind the scenes.

A recording of this workshop is available at the bottom of this page for members to watch any time. You will be prompted to join or log in if you’re not already signed in.