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Inside Scoop: Preparing a Successful Event Application

Craft Lab workshop

About this workshop

Facilitated by Alaina Clarke, Karen Delhey, Katie Johnson, and Cindy Liebel

This workshop occurred Tuesday, August 19, 2025.

Finding event opportunities and nailing your application can be overwhelming. Join our own American Craft Council staff, Director of Programs and Events Katie Johnson and Events Manager Alaina Clarke, Executive Director of the Guild of Artists & Artisans, Karen Delhey, along with jeweler and long-time show artist Cindy Liebel for guidance as they share their insights and perspectives on preparing a successful event application. From initial event research to assembling the elements of an application, including the importance of product photography and a well-written business or artist statement, you will walk away with knowledge, tips, and tricks from those with a wealth of experience from both the show floor and behind the scenes.

Watch this Craft Lab: