Craft Lab Workshop Series
Illuminating the business of making.
This free virtual workshop series is designed for artists and makers interested in honing the craft of business. Available to ACC members, Craft Lab is an opportunity to learn directly from experts through presentations, discussions, and activities that illuminate the most important elements of a craft business.
Marketing Strategies for Artists
Facilitated by Kim Robinson
This workshop occurred on Tuesday, December 5, 2023.
You didn’t become an artist to be a marketer—you became an artist to follow a dream and do what you love. However, marketing is a necessary part of growing your audience (and income) to maintain your creative practice. In this two-hour workshop, we will discuss how marketing can be redefined to become a more authentic way to connect to your audience. Together, we will explore strategies and tactics for artists to market their work and explore successful case studies.
A recording of this workshop is available at the bottom of this page for members to watch any time.
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Meet the instructor.
Kim Robinson
Kim Robinson’s passion is connecting with, understanding, and helping ambitious creative entrepreneurs develop and grow the business of their dreams. It’s been the story of his 14-year career working with creative founders as a business development expert, marketer, strategist, coach, and multi-tool professional. He is the founder of 3pts (“three points”), a platform that bridges the gap between creative and business practice for artists and makers looking to make a living doing what they love.
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