Craft Lab Workshop Series
Illuminating the business of making.
This free virtual workshop series is designed for artists and makers interested in honing the craft of business. Available to ACC members, Craft Lab is an opportunity to learn directly from experts through presentations, discussions, and activities that illuminate the most important elements of a craft business.
Panel Discussion: Preparing for an In-Person Marketplace
Facilitated by Cindy Liebel and Robin Kramer
This workshop occurred on Tuesday, February 13, 2024.
In-person marketplaces are a great opportunity to connect with customers, market your work, and, of course, make sales. But how can you plan to get the most out of your time at a marketplace? We’ve brought together a panel of experienced artists and show producers to discuss the many different aspects of preparing and executing a successful in-person market. Through a facilitated conversation and questions from attendees, we will explore topics such as booth design, pre and post-marketing techniques, sales strategies, and more.
A recording of this workshop is available at the bottom of this page for members to watch any time.
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Featured speakers.
Cindy Liebel
Cindy Liebel is a metalsmith and designer who creates modern, understated designs in her Virginia studio. She creates her handcrafted creations by combining traditional and modern techniques, drawing inspiration from abstract line art and Scandinavian design trends. Her designs are versatile, comfortable, and effortlessly lightweight.
Robin Kramer
The owner of Red Boot Consulting and co-founder of Flourish & Thrive Academy, Robin Kramer has worked with leaders in the retail industry who have built their brands on innovative merchandising and strong service cultures. For 25+ years, she has worked primarily with small, upscale brands and designers to bring their products to market, position these niche brands for maximum exposure to their target customers, and build relationships with national and international retailers.
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