Craft Lab Workshop Series
Illuminating the business of making.
This free virtual workshop series is designed for artists and makers interested in honing the craft of business. Available to ACC members, Craft Lab is an opportunity to learn directly from experts through presentations, discussions, and activities that illuminate the most important elements of a craft business.
Pricing Strategies for Artists
Facilitated by Elaine Grogan Luttrull
This event occurred Tuesday, January 14, 2025.
As artists and designers consider the business side of their creativity, the art of capturing and describing value through a holistic pricing strategy becomes (almost) as important as the creativity itself. Four factors—cost, competition, customers, and competencies—affect the price for a creative entrepreneur’s work or time, and we’ll explore the science (and the art) behind each one. We’ll end with some conversational tools to talk about the true value of the work negotiation-style.
As part of this workshop, we will:
- Identify the four components of a holistic pricing strategy.
- Review the competitive landscape for our work or time.
- Articulate the value our customers perceive in our work.
- List our own strengths that add value to the transaction.
- Apply pricing strategies from other industries to negotiations.
A recording of this workshop is available at the bottom of this page for members to watch any time.
You will be prompted to join or log in if you’re not already signed in.
About the instructor
Elaine Grogan Luttrull
Elaine Grogan Luttrull (she/her) helps creative individuals master money in both one-on-one and group settings with the support of a long list of arts funders and advocates. She is based in Dublin, Ohio (Kaskaskia and Hopewell indigenous and cultural lands) where she serves on the board of the Short North Alliance, the advisory board of Healing Broken Circles and drinks entirely too much coffee.
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