Craft Lab Workshop Series
Illuminating the business of making.
This free virtual workshop series is designed for artists and makers interested in honing the craft of business. Available to ACC members, Craft Lab is an opportunity to learn directly from experts through presentations, discussions, and activities that illuminate the most important elements of a craft business.
Profitable American Made Branding: Turning Craftsmanship into Sustainable Growth
Wednesday, March 11, 2026
3:30–5 p.m. PT | 4:30–6 p.m. MT
5:30–7 p.m. CT | 6:30–8 p.m. ET
Facilitated by Erin Pelicano Cauble
American-made work carries meaning but turning that meaning into sustainable profit takes strategy. In this 90-minute workshop, Erin Pelicano Cauble of The Venture Project shares a practical framework to help makers clearly communicate value, strengthen brand trust, and build pricing confidence so craftsmanship becomes a true business advantage.
About the facilitator.
Erin Pelicano Cauble
Erin Pelicano Cauble is the founder of The Venture Project and a small business resilience and branding strategist. An engineer turned entrepreneur, Erin built her American-made jewelry brand into a nationally recognized business before shifting her focus to helping independent makers and creative founders build profitable, resilient brands.
She works with entrepreneurs, incubators, and industry organizations to strengthen brand trust, pricing confidence, and long-term sustainability for American-made businesses.