Fieldwide Survey of Craft Nonprofits
Early survey results and next steps.
ACC launched a nationwide survey of craft nonprofits last summer, reaching out to organizational leaders to help illuminate the current state—and future—of the American craft ecosystem. Findings from this survey, many of which were discussed at American Craft Connects, point to areas that would benefit from deeper, formalized research going forward.
What the data so far suggest
Early survey results from respondents point toward a field that wants to move from individual organizational survival toward greater collective strength. Feedback falls into two main categories and includes:
Strengthening the craft ecosystem
Focus: economic sustainability, markets, and collective capacity.
- Strengthen the economic foundation of craft. Increase funding for artists and organizations, build stronger reserves and endowments, support living wages, and create more sustainable career pathways for makers.
- Build stronger markets for handmade work. Increase opportunities for people to discover, value, purchase, and live with craft while helping artists develop the skills and connections necessary to reach those audiences.
- Act collectively as a field. Increase alignment among craft organizations to support advocacy, audience development, and other shared priorities, and potentially, shared infrastructure.
Expanding craft’s reach and relevance
Focus: audiences, visibility, everyday engagement, and public voice.
- Grow and diversify audiences for craft. Reach beyond existing craft audiences, cultivate younger collectors and participants, increase national visibility, and make a stronger public case for why craft matters.
- Make craft part of everyday life. Expand the presence of craft in education, communities, workplaces, public life, and the broader marketplace rather than treating it as a specialized or insular field.
- Develop a stronger national voice for craft. Coordinate messaging, advocacy, research, and storytelling so that the field can communicate its economic, cultural, educational, and social value more effectively.
What’s next?
In an increasingly digital and automated world, the mind-hand connection and the human capacity to make are taking on new relevance and even urgency. As ACC looks to the future, we are listening to our community and hearing the need for greater connection, coordination, visibility, and access – toward the promise of collective action.