Craft Around the Country

A Custom Hat Shop Puts Craftsmanship on Display

Jackson, Wyoming–based Sing Hat Company attracts tourists and locals alike to its storefront and studio.

By Amy Erickson
June 12, 2026

Digital Only

Clothing

Fiber & Textiles

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Photo by Joe Haberle

Christy Sing Robertson in her Jackson, Wyoming, shop working on a hat.

Just off the town square in Jackson, Wyoming, visitors step into Sing Hat Company expecting a retail shop. Instead, they find a working hat studio: steam rising from felt, hands shaping brims, and hats slowly taking shape.

Founded in 2018, Sing Hat Company has become a place where visitors can see traditional hat-making up close in the heart of Jackson, a major tourist destination at the foot of the Teton Mountains.

Owner Christy Sing Robertson grew up in the Ozark Mountains of Arkansas before moving west 20 years ago, eventually settling in Wyoming after experiencing what she describes as a sense of calling. “God has spoken to me a few times in my life,” she says. “One time was about moving to Wyoming, and another was that I should make hats.”

Sing Robertson heeded that call in 2016, when she took a hat-making apprenticeship at JW Custom Hats in Salt Lake City. She has continued learning under master hatters ever since, refining her work while building the Jackson shop. What began as a side hustle quickly shifted course after she lost her main job just weeks after opening her first studio. “It was game-on from there,” she said.

Photo by Jamie Johnson

Sing Robertson at work.

Locals and a large social media following made up her initial customer base. “The people of Jackson appreciate art and slow-made fashion,” she says. “They’re typically willing to wait for a custom hat.”

Today, Sing Robertson’s shop showcases traditional craftsmanship to the steady flow of tourists that moves through town each season. While she specializes in fully bespoke hats, she also keeps ready-to-wear pieces available for walk-in visitors.

Tourism has expanded her customer base, but Sing Robertson says she avoids chasing trends. “I try very hard to stick to tradition,” she says. “Just because something is trendy doesn’t mean I want to make it.”

Visitors are often surprised to find an active workshop just steps from the square, where they can ask questions, watch parts of the process, and even take part in designing their own custom hats. “I hope they see the time investment and process it takes to make a good hat,” she says.

Photo by Joe Haberle

Sing Robertson steaming a hat.

Photo courtesy of Sing Hat Company

A selection of hats in various stages of completion.
Photo courtesy of Sing Hat Company

Sing Robertson's hats are made from materials such as beaver and rabbit fur.

Amy Erickson is a Wyoming-based western silversmith, engraver, and bit-and-spur maker specializing in hand-engraved jewelry and gear.

Visit Sing Hat Company online.

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This article was made possible with support from the Windgate Foundation.

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