Who’s That Wearing My Sweater?

The secret behind her future heirloom clothing? Hall, who returned to Music City in 2023, still sources all of her dyed merino wool exclusively from a sustainable mill in Ireland—the same one she visited when she first got started. “I have a great relationship with them, their wool is top quality, and the colors they make are so beautiful,” she says, explaining why she hasn’t switched to a different supplier.

She’s also started incorporating intarsia, a detailed picture-knitting technique difficult to mimic at an industrial scale, to adorn her understated knitwear with playful depictions of fish and mallards in collaboration with illustrator Emily Elizabeth Miller.

This collaboration recently sparked another viral moment when Chinese fast-fashion retailer Shein produced a shoddy interpretation of Hall and Miller’s design. Hall’s late April Instagram reel, with over 300,000 views, shines a light on the often wasteful and exploitative practices behind mass-market clothing.

“I would never push this way of shopping onto someone,” she says, noting that her pieces are at a high price point due to the materials and intricate handwork. “But I hope to help people appreciate it by showing them the differences and how the process is done.”