Craft Lab Workshops

Erin Pelicano Cauble of The Venture Project shares a practical framework to help makers clearly communicate value, strengthen brand trust, and build pricing confidence so craftsmanship becomes a true business advantage.

Learn techniques to sell your work, design your booth, market your craft, and more, in this engaging discussion featuring artist Cindy Liebel and Robin Kramer, founder of Flourish & Thrive Academy.

ACC Director of Programs and Events Katie Johnson, Events Manager Alaina Clarke, and jeweler Cindy Liebel, offer insights on preparing a successful event application.

Artist Sarah Hussaini explores the psychology behind social media, the power of storytelling to grow an audience, and learning to create digital storytelling authentically.

Intellectual property attorney Navin Ramalingam shares insights on the ins and outs of contracts, agreements, and licensing for artists and entrepreneurs.

Michael Manes, director and co-owner of Blue Spiral 1, and Rachel Rearick, Executive Director of Contemporary Craft, offer an insightful “Ask Me Anything” session on  navigating galleries and exhibition opportunities.

Artist and tax pro Hannah Cole, of Sunlight Tax, explores the pros and cons of different business structure options available to artists and makers. End this session with an understanding of the best fit for you.

Learn how to bring your unique artistic vision to life through compelling grant applications in this practical and supportive workshop facilitated by artist and fundraising consultant Betsy Altheimer.

Develop an understanding of the power of PR—and practical skills for crafting a pitch—in this helpful workshop facilitated by PR expert Sara Hussey, American Craft Editor in Chief Karen Olson, and Senior Editor Dave Schimke.

Explore the science (and art) behind pricing, and the four factors that affect the price for a creative entrepreneur’s work or time. Facilitator Elaine Grogan Luttreull ends this conversation with some useful tools to talk about the value of your work.

Dive into the best financial practices for growing and sustaining a successful craft business in this two-part series facilitated by experienced CPA Veronica Edwards.

Learn how to make your work shine and explore the tools and techniques to create stunning images of your work. Facilitated by published photographer Joshua White.

Explore strategies and tactics for artists to promote their work, and discuss how marketing can be redefined to be a more authentic way to connect to audiences.  Facilitated by Kim Robinson, founder of 3pts.

Discover the tools you need to optimize your online presence and amplify your sales in this educational workshop led by online retal expert Amanda Dinan.

Workshop presenter Azriel Weaver explores ways to break down big goals into actionable plans, determining which goals are important to you, and more.