Exploring Graphic Design and Craft Horizons with Sarah Archer

Exploring Graphic Design and Craft Horizons with Sarah Archer

Library Salon Series

Start date

Wednesday, September 13, 2017, 7:00pm

End date

Wednesday, September 13, 2017, 8:30pm

Location

American Craft Council

1224 Marshall St. NE, Suite 200
Minneapolis, MN 55413
United States

Craft Horizons and Sarah Archer

 

Philadelphia writer and independent curator Sarah Archer will trace the rich and complex relationship between craft and graphic design. Publications like The Craftsman and how-to manuals and kits popularizing the hobby craft industry set the stage for Craft Horizons, which debuted during World War II with a rather spare graphic identity that changed to a more colorful, playful design throughout the 1950s and '60s that paralleled trends in the advertising and magazine industries. Though it advertised hobbyists’ toolkits and covered a wide range of craft practices editorially, the magazine was visually coded to appeal to a modern, somewhat avant-garde sensibility – a real change from its origins.

MSAB acknowledgement