Philadelphia writer and independent curator Sarah Archer will trace the rich and complex relationship between craft and graphic design. Publications like The Craftsman and how-to manuals and kits popularizing the hobby craft industry set the stage for Craft Horizons, which debuted during World War II with a rather spare graphic identity that changed to a more colorful, playful design throughout the 1950s and '60s that paralleled trends in the advertising and magazine industries. Though it advertised hobbyists’ toolkits and covered a wide range of craft practices editorially, the magazine was visually coded to appeal to a modern, somewhat avant-garde sensibility – a real change from its origins.